MSME Ludhiana hosted a three-day Agri Expo from 20th January 2022-22nd January 2023 where two start-ups from ACIC RISE Association, Chandigarh Engineering College, Landran showcased their products and briefed the farmers about the benefits they can avail and deploy in their business. This was a golden opportunity for our start-ups to promote their products, gain access to untapped local and international market potential, increase brand visibility, seek new agents, and benchmark their products and services.